Business recovery from a major external event is the headache of every boardroom. In the case of COVID-19 there are so many factors that travel and hospitality businesses have absolutely no control over – such as government guidelines – that predicting where to focus efforts is a minefield.

But, as lockdowns ease and demand for travel begins worldwide, thinking of recovery alone is the trap many organisations are falling into. Now is the time to be focused on both recovery and repositioning for future norms.

This whitepaper looks at how businesses must re prioritise strategies to future proof their operation and overcome current events.