Digitisation in travel and hospitality: Strategies to successfully compete


Understand the strategies to succeed in today’s changing travel and hospitality industry.

This research report explains:

  • The challenges for incumbent businesses in travel and hospitality
  • Why reliance on existing lines of business is insufficient
  • How to counter the effects of digital disruption
  • The process of defining a distinctive vision, building defendable strengths and designing for scalable growth
  • The advantages of market maker strategy and platform businesses
  • The most essential capabilities for business success

Download the second report in this series with insights from senior industry leaders at IHG, Sabre, Expedia, the World Travel and Tourism Council and more.