The travel industry is moving towards an increasingly connected future in which platforms, personalisation and integrated technology play a central role. Predictions for the near future are a wake up call for all incumbent businesses.

Travel and tourism continues to be a high-growth industry. But the progress of digitisation is increasing the level of competition, putting pressure on revenues and profits. To take advantage of market growth, incumbent businesses need to understand the direction of change and the most promising strategies for success.

This paper forms the first in a three part series examining the effects of digitisation in the travel and hospitality industry with actionable insights for incumbent businesses. It features exclusive insights from industry leaders including senior executives at IHG, Sabre, Hilton, Carlson Rezidor and the World Travel and Tourism Council, among others.